Give the right publisher a reason to say yes.
Afflar is a planned network model for advertisers who want program terms, publisher fit, and responsibilities to be clear before promotion begins.
Start an advertiser inquiry ↗More than placement. A clear reason to partner.
A serious program explains the product, the customer, and the value of a referral. Clear commissions and promotion rules give publishers confidence in what they can represent.
See the relationship model ↗
EDITORIAL PHOTOGRAPHY / UNSPLASHMake the essentials visible from day one.
The offer
Products, positioning, and the customers you want to reach.
Commercial terms
Commission structure, qualifying actions, and cookie window.
Geography
Markets served, shipping or service availability, and restrictions.
Partner criteria
Suitable channels, audience standards, and approval expectations.
Promotion rules
PPC, coupon, brand bidding, and disclosure requirements.
Measurement
Tracking setup, attribution, reporting, and review cadence.
Operate the program with enough context to decide.
Editorial sites, creators, comparison publishers, deal partners, cashback platforms, and communities each call for different review criteria.
Onboard the program. Define the offer, qualifying conversion, commercial model, geography, and contacts.
Set publisher criteria. Be explicit about audience fit, channel models, and the promotion methods you can support.
Review before approval. Assess publisher information and intended promotion before an application moves forward.
Keep terms visible. Maintain accurate policy, attribution, and compliance information as the program changes.
Read the reporting. Use attributable performance information for decisions, not as a substitute for judgment.
Support and improve. Answer operational questions, resolve exceptions, and adjust the program only where evidence supports it.