A partnership is a process, not a link.
Afflar is being developed as a network with a clear operating model for advertisers and publishers. These are the stages that guide how a program moves from setup to sustainable performance.
Good partnerships are built in the open.
Every step needs enough context for each side to make a considered decision. The model below sets out the intended working rhythm—not a claim that these services are live today.
What happens, who owns it, and why it matters.
This is the intended working model. No onboarding, applications, tracking, or reporting is live through this preview.
Advertiser & program onboarding
Start with the business, the products, target markets, customer journey, commercial goals, and the kind of publisher relationship being sought.
Program review
Review the proposed commission, qualifying action, cookie window, prohibited channels, brand terms, and whether the offer is clear enough to publish.
Publisher discovery & vetting
Look at audience, traffic source, geography, content quality, channel format, and relevant promotional history before recommending a fit.
Partnership matching
Bring programs and publishers together where audience, offer, format, and expectations align—not just where a category tag matches.
Application & approval
Publishers submit their channel and approach. Advertisers review suitability, approve participation, and clarify any conditions before promotion starts.
Tracking & attribution
Set up trackable links and agreed conversion events, with attribution windows and commission rules visible to both sides.
Compliance & policy controls
Keep PPC, brand bidding, coupon use, disclosures, prohibited placements, and other program rules accessible and reviewable.
Reporting & performance visibility
Make traffic, conversions, commissions, and relevant performance trends available for informed decisions—not vanity figures.
Communication & support
Give both sides a way to ask questions, update program information, and resolve tracking or policy issues as they arise.
Ongoing optimization
Review fit and results over time. Adjust terms, creative, recruitment, or promotional approach when the evidence supports it.
Our model is clear. The platform is still taking shape.
This site shows the intended network workflow. The program records are demonstration data, and live applications, tracking, approvals, and reporting are not connected yet. We won't present sample activity as an operating program.
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